【摘要】 精准扶贫战略为我国农村摆脱贫困指明了道路,对我国全面建成小康社会的宏伟目标具有积极意义。发展农村电商有利于扩大销售渠道,吸引更多的市场资源,促进农村贫困地区经济和产业的协同发展,提升了贫困农户的生活质量水平,进一步推动了乡村振兴战略的实施。但是对农村的贫困地区而言,农村电商扶贫还存在一定的问题。电商扶贫的对策政策不够完善,监督力度不够;缺乏电商扶贫相关的人才资源;农村网络设施不完善,物流系统还不成熟以及农产品质量标准有待提高,缺乏推广宣传意识等问题。这就要求政府以及相关部门全面完善电商扶贫相关配套政策,加强监管力度;让电商技术人才发挥带动作用,投入一定的资金全面完善农村的基础建设;提高农产品标准化,积极打造本地农产品品牌。随着电子商务和精准扶贫的相互融合,应当抓住电子商务带来的发展机遇,积极探索电商扶贫的路径,不仅让贫困农户摆脱贫困的现状,更要让他们富起来,共享经济发展的成果。更多还原

【Abstract】 XI Jinping’s thought of precise poverty alleviation has pointed out the way for our country to shake off poverty and is the guiding program for our country to shake off poverty. It has positive significance for China’s goal of achieving a well-off society in an all-round way in 2020. The development of rural e-commerce is conducive to expand sales channels, attract more market resources, promote the coordinated development of economy and industry in rural poor areas, improve the quality of life of poor farmers, and further promote the implementation of Rural Revitalization Strategy. But for the poor rural areas, there are still some problems in rural e-commerce poverty alleviation. The countermeasures and policies of e-commerce poverty alleviation are not perfect, the supervision is not enough; the talent resources related to e-commerce poverty alleviation are lack; the rural network facilities are not perfect, the logistics system is not mature, the quality standards of agricultural products need to be improved, and the awareness of promotion and publicity is lacking. Therefore, the government and relevant departments are required to comprehensively improve the relevant supporting policies of e-commerce poverty alleviation and strengthen the supervision Technical personnel play a leading role, invest a certain amount of funds to improve the rural infrastructure, improve the standardization of agricultural products, and actively create local brand of agricultural products. With the integration of e-commerce and targeted poverty alleviation, we should seize the development opportunities brought by e-commerce and actively explore the path of e-commerce poverty alleviation, so as to not only let poor farmers get rid of poverty, but also make them rich and share the fruits of economic development.更多还原