【摘要】 约瑟夫·奈提出的"软实力"是歪打正着。按中国话语,应把"软实力"改译为"柔实力",还应该修改、完善当今流行的软(柔)实力评价体系,克服主观随意性。为提升软(柔)实力,要辩证地处理好硬实力与软(柔)实力之间的关系,处理好软(柔)实力内部诸多因素之间的关系,处理官德与民德之间的关系,改进宣传工作,改进制度设计。更多还原

【Abstract】 According to Chinese discourse, the soft power should be translated into "roushili", and the current popular soft power evaluation system should be revised and improved to overcome the subjective arbitrariness. In order to enhance the soft power, we should dialectically deal with the relationship between hard power and soft power, deal with the relationship between various internal factors of soft power, deal with the relationship between official morality and civil morality, improve the propaganda work and improve the system design.更多还原