【摘要】 采用20家国家级广告产业园714家文化企业的微观调查数据,实证检验园区知识溢出、服务集成对文化企业绩效的影响。研究发现作为政府人为干预的外生型产业集聚区,国家级广告产业园区已经进入内生化发展阶段,园区知识溢出的内生性集群效应成为园区文化企业绩效提升的主要动力机制。"政策租"对园区文化企业绩效无显著促进作用,而园区公共服务的外生性的集群效应,却能够显著提升文化企业的行业竞争地位。对此,国家级广告产业园区应积极创建有利于园区知识溢出的有效传导机制,由政策集聚"洼地"转向集成服务"高地"。更多还原

【Abstract】 Based on the micro survey data of 714 cultural enterprises in 20 national advertising industrial parks, this article empirically tests the influence of knowledge overflow and service integration on the performance of cultural enterprises. The results show that the national advertising industrial park has entered the stage of endogenous development, as an exogenous industrial park with government intervention. The endogenous cluster effect of knowledge spillover in the park has become the main driving mechanism for the performance improvement of cultural enterprises. "Policy rent" has no significant effect on the performance of cultural enterprises in the park, while the exogenous cluster effect of public services in the park can improve the competitive position of cultural enterprises. Therefore, the national advertising industrial park should actively create an effective transmission mechanism conducive to knowledge spillover in the park, and shift from the "low lands" of policy agglomeration to the "highlands" of integrated services.更多还原