【摘要】 随着互联网以及媒体的进一步发展,最近这几年来各大自媒体平台的网红发展得如火如荼。这种"网红+互联网+商业"的变现方式成为电商平台一个主要的流量变现方式。论文采用文献调查法、案例分析法阐述了网红电商营销发展现状和兴起原因,通过对网红营销的一些案例研究及原因分析,总结出了目前网红电商存在的问题,最后提出一些营销方面的对策。更多还原

【Abstract】 With the further development of the interconnection network and the media, the development of media platforms of internet red on major has been in full swing during the last few year.This "internet sensation+internet+business" has become a major way to realize the flow of the e-commerce platform.This paper adopts the methods of documents and case analysis to expound the development status of online celebrity e-commerce marketing and the reasons for its rise.Through some case studies and online celebrity e-commerce of online celebrity e-commerce marketing, the paper summarizes the existing problem of online celebrity e-commerce marketing.Finally, some marketing countermeasures are put forward.更多还原