【摘要】 相比于传统零售业,O2O模式中商家服务的定位更加准确,为用户提供了更好的消费体验,初步实现了线上线下的融合与互通。而新零售对O2O有了进一步的延伸与改变,它的销售、服务范围更广泛;物流参与度更充分;供应链也发生改变;电子商务与传统零售业更充分融合。为适应新零售时代的发展趋势,应促进O2O向新零售模式拓展。更多还原

【Abstract】 Compared with the traditional retail industry, the O2 O business service positioning is more accurate, which provides users with a better consumption experience, and initially realizes the integration of online and offline. The new retail has further extended and changed the O2 O model, with a wider range of sales and services. logistics is more sufficient; changes in the supply chain; ecommerce and traditional retail more fully integrated. In order to adapt to the development trend of the new retail era, it is necessary to promote the expansion of O2 O to the new retail model.更多还原