【摘要】 翻译方向性影响典籍英译的译文风格、文化重构、价值认同，从语言、文化、思想三个维度对《楚辞》英译过程和译本接受产生直接影响，对译本语言文化和所体现的价值判断是否能被读者接受具有重要意义。中国典籍译介需从方向性视角关注译介实效，走以文化经典为龙头的品牌传播道路，推进高质量的多向翻译合作，用优质译本实现目标读者的深度接受和主动传播，达到事半功倍的文化传播效果，助力中国文化真正“走出去”。更多还原

【Abstract】 Directionality influences the translated works and acceptability of translated works from the three dimensions of diction, reconstruction of cultural images and value recognition, hence an influential factor of English translation of Chinese classics like Chuci. The overseas promotion of Chinese culture should take Chinese classics as the export brand and pays more attention to advance multidirectional corporation to ensure better cultural transmission and further the overseas promotion of Chinese culture.更多还原