【摘要】 体育旅游是云南旅游转型升级的重要保证,云南民族体育旅游就是助力云南体育旅游特色发展的关键.根据对近几年云南旅游收入、市场结构及民族体育旅游发展现状进行分析,得出云南民族体育旅游发展前景良好但民族体育旅游产业未能得到重视;休闲娱乐型项目是今后民族体育旅游发展方向;民族体育项目与旅游融合程度低和民族体育旅游服务供给能力不足等结论并提出加快民族体育旅游产业化;推动云南民族体育资源旅游商品化、产品化;根据市场结构变化深度挖掘民族体育项目价值与内涵;促进云南民族体育旅游信息化进程和培养人才提高服务等发展策略,旨在为云南民族体育旅游发展提供科学参考.更多还原

【Abstract】 Sports tourism is an important guarantee for the transformation and upgrading of tourism in Yunnan, and sports tourism of ethnic groups in Yunnan is the key to the development of its characteristic sports tourism.The analysis of market structure and the development status of sports tourism of ethnic groups in recent years reveals that sports tourism of ethnic groups in Yunnan has a good development prospect, but the sports tourism industry of ethnic groups has not been paid attention; leisure and entertainment projects are the future development direction of sports tourism of ethnic groups; the integration degree of sports of ethnic groups and tourism is low, the supply capacity is insufficient, and the industrialization of the sports tourism needs speeding up; the commercialization and productization should be promoted; the value and connotation of the sports should be deeply excavated according to the change of market structure; the informatization process should be promoted; and talents are cultivated to improve service and other development strategies are proposed in order to provide scientific reference for the development of Yunn an national sports tourism.更多还原