【摘要】 研究了青岛社区支持农业对城乡生态农业可持续发展的问题。通过问卷调查,发现消费者对于可追溯体系和社区支持农业的了解程度不深,结合计划行为理论,采用统计模型进行回归分析。研究结果表明:年龄、受教育程度、其他消费者影响、现有农产品监督情况、生产者生产监管情况、农产品安全关注度、生产认知程度、信息和技术的可得性、互动的预期困难和手机终端的可操作性因素对青岛社区居民参与意愿具有重要影响。结合最终结果,基于消费者角度出发,从消费者定位、社会互动、政府推广、可追溯体系和社交媒体平台建设提出青岛社区支持农业的发展方式及建议。更多还原

【Abstract】 The issue of Qingdao community-supported agriculture on the sustainable development of urban and rural ecological agriculture is studied.It was found that consumers did not have a deep understanding of the traceability system and community-supported agriculture.by the questionnaire combining the theory of planned behavior,a statistical model was used for regression analysis.The results of the study showed that age,education level,other consumer influence,current agricultural product supervision,producer production supervision,agricultural product safety concern,production awareness,information and technology availability,expected difficulties in interaction,and operability of mobile terminals Factors have an important impact on the willingness to participate in Qingdao community residents.Combining the final results and starting from the consumer’s perspective,it puts forward the development methods and suggestions for Qingdao community to support agriculture from the perspective of consumer positioning,social interaction,government promotion,traceability system and social media platform construction.更多还原