【摘要】 作为一种能够精准分析用户特征、描绘用户行为的数据分析工具,用户画像技术近年来受到广泛关注。本文首先阐述了用户画像的基本概念和特征,综述了用户画像构建关键技术的国内外研究进展,并分析比较了不同技术的特性和优缺点。然后对用户画像技术在农业领域中的应用研究进行了系统分析,包括农户特征描述、农业服务的个性化推荐、农产品精准营销和农业经营管理决策支持等多方面。最后,总结了当前用户画像技术存在的问题,并对未来研究的趋势及用户画像技术在农业领域的应用前景进行了展望。更多还原

【Abstract】 User profile as a tool for accurately analyzing users’ characteristics and behavior, has received more and more attention from both academic and industry in recent years. The basic concepts and features of user profile was presented, a comprehensive introduction to the key technologies of related work was conducted, and the advantages and disadvantages of different technologies were compared. Furthermore, the applications of user profile technology in agricultural field were reviewed, including describing farmers’ characteristics, personalized recommendation of agricultural services, precision marketing of agricultural products, and decision support for agricultural management. Finally, the existing problems of user profile technology were summarized, the trend of future research and the application prospect of user portrait technology in agriculture were discussed.更多还原