【摘要】 当下,"西游记"文化旅游开发面临许多困境:产品持续开发受到文化发掘维度贫乏的制约;产品品位受到文化内涵发掘不深的制约;旅游项目品质受到表达符号匮乏的制约;目的地吸引力受到文化特色不彰的制约。"西游记"文旅开发应该采取以时代精神为统领、以有形实体融汇主题内容、丰富"西游记"文化载体形态、统合"西游记"文化资源等措施,推动"西游记"文旅产业持续发展。更多还原

【Abstract】 At present,the development of Journey to the West cultural tourism is faced with the following difficulties:the sustainable development of products is restricted by the lack of cultural exploration dimensions,the product grade is restricted by the lack of cultural connotation exploration,the quality of tourism projects is restricted by the lack of expression symbols,and the attraction of destinations is restricted by the lack of cultural characteristics. The cultural tourism development based on the culture of Journey to the West should take such measures as taking the spirit of the times as the guide,integrating the theme content with the tangible entity,enriching the cultural carrier form of Journey to the West,integrating the cultural resources of Journey to the West and so on,so as to promote the sustainable development of Journey to the West cultural tourism industry.更多还原