【摘要】 经过20余年的发展,阅读推广已经成为一项成熟完善的社会文化活动,对其发展轨迹及模式进行梳理有助于更精准地把控当下业态以及发现不足之处。文旅融合背景下,极适于探索阅读推广新的发展途径与构建新的模式,使得阅读推广趋于完善。文章从发展脉络、理论与实践探索、推广模式以及未来发展的角度全面讨论了阅读推广活动的现状,并在分析文旅融合为阅读推广提供的新路径的基础上提出了新的阅读推广模式。更多还原

【Abstract】 After more than 20 years of development, reading promotion has become a mature and perfect social and cultural activity. Combing its development track and mode is helpful to more accurately control the current industry status and find shortcomings. The integration of culture and tourism has created a new development background for the promotion of reading, which is extremely suitable for the exploration of new development approaches and the construction of new models for the promotion of reading, so that makes the reading promotion tend to be more perfect. The paper comprehensively discusses the current situation of reading promotion activities from the perspectives of development context, theoretical and practical exploration, promotion modes and future development, and proposes the new modes of reading promotion based on the analysis of the new path of reading promotion provided by the integration of culture and tourism.更多还原