【摘要】 我国旅游业区域发展不均衡,资源禀赋差异大,网约导游作为新型的旅游活动主导者和组织者,对于民族地区打造旅游品牌、扩大宣传、吸引客流、搞活商品,实现乡村振兴具有积极意义。根据行动者网络理论(ANT),在政府、企业、网约导游、村民、游客共同组成的行动者网络中,通过省会、老区、村落三层沉降落地过程的实证分析,突破政策制约、资金制约、人才制约、客源制约、文化制约、交通制约,扫除必经之点的各方障碍,构建少数民族地区自我造血新模式,产生网约导游对净化旅游市场、促进旅游人才流动、保持环保与开发协作的机理作用,以此推动少数民族地区旅游的可持续发展。更多还原

【Abstract】 The regional development of China’s tourism industry is not balanced,and the conditions vary greatly.As a new type of tourism activity leader and organizer,online tour guides are of positive significance for the ethnic minority areas to build tourism brands,expand publicity,attract passenger flow,invigorate commodities,and realize rural revitalization.In the organized action network of government,enterprises,online tour guide,villagers and tourists by Actor-network-theory(ANT),subsidentary implement is conducted through the provincial capital,old revolutionary base areas and villages by three-tier settlement landing process.After the empirical analysis to policy restriction,capital,talent restriction,market restriction,culture restriction,transportation restriction,the barriers to development have been cleared by building new modes as strengthening?members??capacity??and internal?self-growth sources,forming function mechanism of online tour guide to purify tourism market,to push tourism talent flow,to make environmental protection and development cooperation,so as to promote the sustainable tourism development in ethnic minority areas.更多还原