【摘要】 针对科普场馆高质量发展,围绕观众满意度的提升,以中国科技馆为例,将传统的IPA定量研究与模糊集定性比较分析(fsQCA)相结合,基于观众满意度调查结果提出三条满意度提升路径:深度挖掘展品内涵、开发和推广文创产品;完善用餐环境,提升科普场馆文化休闲品质;与时俱进、打造品牌竞争力。更多还原

【Abstract】 The thesis aims at the high-quality development of science popularization venues, focuses on improving audience satisfaction. Taking China Science and Technology Museum as an example, we combine the traditional quantitative study of IPA with fuzzy-set qualitative comparative analysis(fsQCA). Bases on the results of audience satisfaction survey, three ways to improve audience satisfaction are proposed: exploring the connotation of exhibits deeply, developing and promoting cultural and creative products; improving the dining environment and the cultural & leisure quality; keeping pace with the times and building brand competitiveness of science museums.更多还原