【摘要】 文章研究了以成本利润率为目标优化函数,在收益共享契约下,构建单一供应商和单一零售商构成的供应链优化与协调模型。建立未提供收益共享契约和提供收益共享契约、零售商风险中性和风险规避的不同情形下的决策模型,给出不同情况下的最优订货量及实现供应链协调的收益共享系数的区间范围。研究认为:收益共享契约下的零售商最优订货量大于未提供收益共享契约下的最优订货量;不论是否提供收益共享契约,利润最大化为优化目标的零售商最优订货量均高于以成本利润率最大为优化目标的最优订货量;此外,研究给出了零售商的最优订货量与收益共享系数的关系。更多还原

【Abstract】 The paper investigate the optimization and coordination issues of revenue sharing contract for a two stage supply chain consisting of one supplier and one retailer, in which the Rate of Profit to Cost(RPC) is represented as an objective function. The decision models under revenue sharing contract or unprovided revenue sharing contract, risk neutral or risk averse of retailer are developed,respectively. The retailer’s optimal order quantity and negotiation interval of revenue sharing contract are recommended respectively. In conclusion, on the one hand, the optimal order quantity of revenue sharing contract is greater than unprovided revenue sharing contract.On the other hand, whether a revenue sharing contract is provided or not, the order quantity based on profit maximization is greater than that based on RPC maximization. Finally, it shows the relationship between the optimal order quantity of the retailer and the revenue sharing coefficient.更多还原