【摘要】 品牌成立之初,一般都会明确品牌的定位,主要分为高级定制时装、高级成衣以及大众成衣。多数企业将成衣市场作为主要方向,因此主要针对品牌成衣进行研究。成衣设计本质上是一项产品开发工作,具有鲜明的技术特征,同时,也是一项文化含量尤为突出的创新活动。在拥有自己的服装品牌时,这项工作对于品牌运作目标的达成,尤其是在以品牌名义开展的服装品牌建设事业中,具有非凡的意义。因此,文章将从概述、要素、管理3个方面阐述品牌成衣设计。更多还原

【Abstract】 At the beginning of the establishment of a brand, the positioning of the brand is generally clear, which is mainly divided into haute couture, high quality ready-to-wear and mass ready-to-wear. Most enterprises take the ready-to-wear market as the main direction, so they mainly focus on brand ready-to-wear. Ready-to-wear design is essentially a product development work, with distinct technical characteristics, but also an innovation activity with outstanding cultural content. When we have our own clothing brand, this work is of great significance to the achievement of the brand operation goal, especially in the clothing brand construction in the name of brand. Therefore, this paper will elaborate brand ready-to-wear design from three aspects: overview, elements and management.更多还原