【摘要】 当今,手机已成为人们获取信息的主流工具之一,微信公众号在手机端市场占有相当重要的地位,高校学报纷纷开通公众号以顺应时代潮流。但高校学报由于人力、财力有限,微信公众号普遍存在自身定位不准确、缺少运营思路的规划、运营效果欠佳等问题。以《河北农业大学学报(社会科学版)》微信公众号为例,分析其"秉承一切以服务刊物为根本,充分挖掘现有资源"的运营思路,并进行公众号菜单设计、配合学校开展活动互利共赢、利用纸媒材料扩大影响力等具体运营实践探索。微信公众号自运营以来,学校反馈良好,稿件质量和期刊影响力都有所提高。更多还原

【Abstract】 Nowadays, smartphones have become one of the main tools for people to obtain information, in which field WeChat public accounts have occupied a very important position. Journals of colleges and universities have set up public accounts to conform to the trend of the times. However, due to the limited staff and resources of university journals, WeChat public accounts generally have problems such as inaccurate positioning, lack of planning for overall operation ideas, and poor effect. Taking the WeChat public account of "Journal of Hebei Agricultural University(Social Science)" as an example, this paper analyzes its overall operation idea of "All for the journal and making full use of existing resources". The account explores operation methods such as designing the menu, cooperating with the school to carry out activities for mutual benefit and win-win results and taking use of paper-based materials to expand its influence. Since the operation of the WeChat public account, the school’s feedback has been good, and the quality of papers and the influence of the journal have improved.更多还原