【摘要】 为进一步分析齐齐哈尔市乡村旅游产品供需求问题,在实地调研的基础上,对齐齐哈尔乡村旅游产品的需求进行了问卷调查.针对乡村旅游产品开发过程中存在的营销能力较弱、基础设施建设不完善、经营能力不强、品牌意识较弱、产品种类单一等问题,提出了增大宣传力度、加强基础设施建设、培训旅游从业人员、创建文旅品牌、扩增产品种类等开发对策,以期促进乡村旅游产品优化升级.更多还原

【Abstract】 To get a further understanding of the demands of rural tourism in Qiqihar,on the basis of field research,makes a questionnaire survey on the demand of rural tourism products in Qiqihar.In view of the problems existing in the process of rural tourism product development,such as weak marketing ability,imperfect infrastructure construction,weak management ability,weak brand awareness,single product type,and so on.In order to promote the optimization and upgrading of rural tourism products,puts forward some development countermeasures,such as increasing publicity,strengthening infrastructure construction,training tourism practitioners,creating cultural tourism brand,expanding product types,and so on.更多还原