【摘要】 突发事件应急信息的传播效果受到多重并发因素的共同影响,从组态视角探讨应急信息传播效果的影响因素,不仅有利于从理论上系统把握应急信息传播效果的因果关系,更对管理部门做好应急沟通具有实践指导价值。本文以2019年新冠疫情暴发后"安徽疾控"微信公众号信息发布情况为例,结合信息生态理论提炼包含信息环境、信息主体和信息三个层面的五个前因条件,通过模糊集定性比较分析法(fsQCA)对97条与疫情防控相关的信息进行分析,以探求影响应急信息传播效果的多重并发因果关系。研究发现,产生高阅读量的五条解释路径可以归纳为时间策略型和头条策略型两类,分别体现了紧跟事件热点、利用晚间空余时间和利用头条发布的形式吸引公众注意力的重要性;产生非高阅读量的五条可能路径可归纳为信息环境、信息主体与信息本身的错配而导致传播效果较差。更多还原

【Abstract】 The effect of emergency information communication is affected by multiple concurrent factors. Exploring the influencing factors of emergency information communication from the configuration perspective not only is beneficial to systematically grasp the causal relationship of emergency information communication in theory but also has practical guiding value for management departments to do emergency communication well. To explore the multiple concurrent causal relationships affecting the effect of emergency information communication, this paper took the information released by the WeChat official account of Anhui CDC after the outbreak of the COVID-19 epidemic in 2019 as an example, five conditions including information environment, information subject and information were extracted based on the theory of information ecology, and 97 pieces of information related to epidemic prevention and control were analyzed by fuzzy set qualitative comparative analysis(fsQCA). Results show that the five interpretation paths that produce high reading volume can be classified into two types: time strategy type and headline strategy type, which respectively reflect the importance of keeping up with event hotspots, using spare time in the evening, and using headlines to attract public attention. The five interpretation paths that produce non-high reading volume can also be summarized as the mismatch of information environment, information subject, and information itself.更多还原