【摘要】 新型冠状病毒疫情在全国范围内的暴发和蔓延,对实体经济尤其零售行业发展产生了巨大的冲击和影响。然而,在此背景下电商直播这一新兴产业得到了快速发展,并且在疫情发生后拉动消费增长中起到至关重要的作用,其中隐性知识传播对培育高质量直播电商人才乃至整个电商直播行业发展息息相关。本文通过建立微分动力学模型,分析直播电商中隐性知识传播的主要影响因素。实验结果表明:直播电商过程中存在隐性知识传播,并且隐性知识的传播与从业人员的加入率、离开率、接触率和遗弃率相关;提高从业人员加入比例,增加学习者与隐性知识拥有者接触机会,并降低已经拥有隐性知识的从业人员遗弃获得的知识的比例可以促进直播电商中隐性知识传播,以提高直播电商从业者的素质进而促进直播电商行业高质量发展。本文的研究对提高直播电商中隐性知识的管理水平具有重要启示意义,同时也为直播电商行业发展提出了相应策略建议。更多还原

【Abstract】 The outbreak and spread of COVID-19 epidemic all over the world has shocked the development of the real economy, especially the retail industry. However, in the context, live e-commerce industry has developed rapidly, and it has played a key role in driving consumption growth after the outbreak. The spread of tacit knowledge is closely related to the cultivation of high-quality live talents and the development of the whole live e-commerce industry.By establishing a differential dynamics model, this paper analyzes the main factors affecting tacit knowledge dissemination in live e-commerce. Experimental results show that: tacit knowledge dissemination exists in live e-commerce industry while it is related to the joining rate, leaving rate, contact rate and abandonment rate of practitioners. Moreover, tacit knowledge dissemination can be promoted through adding the proportion of practitioners joining, offering more opportunities for learners to contact with tacit knowledge owner and to avoid the knowledge abandoned by who already had, eventually improving the quality of live e-commerce practitioners and promoting the high-quality development of the live e-commerce industry. The research of this article has important enlightenment for improving the management level of tacit knowledge of e-commerce, also puts forward corresponding strategy suggestions for the development of live e-commerce industry.更多还原