【摘要】 短视频翻拍经典影视剧是近年来短视频创作的潮流之一。它以集体记忆吸引用户的关注与参与,助推情感消费,带动经济变现。媒介场景的创新和翻拍文本的"生产性激活"触发了用户的情境沉浸,并带动了情感消费与意义消费下沉延伸至个体日常的文化实践中。在欲望表演与言说狂欢的叙述策略背后,被解构的经典影视剧形成诸多语义场,反哺主流文化的意涵,刺激亚文化消费的流行。短视频翻拍存在创作的低俗化、雷同化、过度演绎、版权纠纷等问题,需要创作者、管理者与受众等多方合力,共同解决,从而为短视频行业健康可持续发展注入更多动能。更多还原

【Abstract】 Remaking classic films and TV dramas are one of the trends in short video creation in recent years.It attracts the attention and participation of users with collective memories,fuels emotional consumption and drives economic liquidation.The innovation of media scenes and the "productive activation" of remade texts trigger users’ situational immersion and drive the consumption of emotion and meaning down to the daily cultural practices of individuals.Behind the narrative strategies of desire performance and speech orgy,the deconstructed classic films and TV dramas form a number of semantic fields that feed into the meaning of mainstream culture and stimulate the popularity of subcultural consumption.The problems of vulgarization,homogenization,over-representation and copyright disputes in short video remaking need to be addressed by the combined efforts of creators,administrators and audiences,so as to inject more momentum into the healthy and sustainable development of the short video industry.更多还原