【摘要】 尽管随身设备的大量使用使得新兴媒体趋向于个体化,但通过智能设备单一个体又被网络链接在一起。因此,建立在智能设备与网络基础设施之上的个体化与集体性,决定了新兴媒体具有社会分裂和社会统一两个不同趋向。传统媒体实现社会统一功能主要依赖排他机制,认为排他机制是产生社会统一和话语权的结构条件。新兴媒体则通过信息简化机制、社会信任机制以及由二者交互而建立起来的新的新闻分配方式和内容组织形式,重新将公众组织到新的利益共同体建构之中。更多还原

【Abstract】 Although new media tend to be individualized,individuals are organized together because of the use of network media.Individualization and collectivity determine that new media have two different trends:social division and social unity.The function of traditional media to realize social unity mainly depends on the mechanism of exclusion,which is the structural condition of social unity and discourse power.The new media,through the information simplification mechanism,social trust mechanism and the interaction between the two,establishes a new news distribution mode and content organization form,and re-organizes the public to construct a new interest community.更多还原