【摘要】 新工具之发明和应用,往往引发新事物之发展,以及传统文化之变革,如机器发明之于工业革命,听诊器、X光发明之于医学医疗,谷登堡(Johannes Gutenberg, 1400-1468)发明活字印刷之于宗教革命、文艺复兴。雕版印刷广泛运用于10世纪以后之东方宋朝,其传媒效应究竟如何?此属于印刷文化史研究之范畴,钱存训大力提倡之,值得关注和投入。笔者以为:就读者之接受反应而言,印刷传媒所生发之效应,影响于文风士习者,大致有八端:一、竞争超胜之发用;二、自得自到之标榜;三、创意写作之致力;四、创意诠释之提倡;五、讲学撰述之昌盛;六、诗文法度之讲究;七、诗话评点学之崛起;八、会通化成之演示。知识流通之媒介,从誊写钞录演变到印本传播,堪称知识革命。媒介改变,图书流通所生发之传媒效应,蔚为变革之推手,促成文化之转型,值得投入心力研究。更多还原

【Abstract】 The invention and usage of new tools usually lead to the development of other things. For instance, the invention of machine leads to the Industrial Revolution, stethoscope and X-ray lead to the development of medical care, the invention of metal movable-type printing by Johannes Gutenberg leads to the Reformation and the Renaissance. Woodblock printing was broadly used in the Song Dynasty after the 10 th century. What was the effect of this printing media? The answer of this question needs to be solved by studying the history of printing culture, which professor Tsien Tsuen-hsuin advocated to develop, and is worth participating. I believe that when talking about the reception response of readers, there are about eight effects of printing media to style of articles and habit of literati: A, tendency of competition with confidence of winning; B, people claim to learn and understand theories by themselves; C, devoting to creative writing; D, advocating creative explanation; E, prevailing of giving lectures and narrating opinions; F, study of the form of poetry and calibrating of creation; G, rising of commentary to poetry; H, absorbing the tradition and transforming it into something new. The media of popularizing knowledge evolved from hand copying to tool printing, which can be considered as Knowledge Revolution. The change of media helped to popularize books, and the media effect promoted revolution and transformed the culture, which is the reason it is worth studying.更多还原