文创经济背景下国潮艺术的发展现状及风格特色探究

【摘要】 "国潮"是近年来随着中国经济崛起和文化创意产业的蓬勃发展而出现的一种新的特色鲜明的艺术设计风格。这种风格因其强烈的民族特色和时代特色而深受国内年轻一代的喜爱,逐渐发展成为一种新的时尚潮流趋势,也成为许多国货品牌和老字号竞相追捧的品牌重塑和再生的"助推器",并作为一种文化现象备受设计界、艺术界和学术界的关注。本文以国内文创经济的时代背景和作为消费主力的Z世代消费心理需求为基础,通过对国潮艺术发展现状中的优势与不足进行分析,对国潮艺术的风格特色进行探究,总结出国潮艺术具有民族性、商业性、流行性、反叛性、解构性和视觉性的风格特征,指出在国潮艺术向2.0时代迈进的过程中需要从形式向内容转变提升,并形成创作实践与理论研究相互促进的良性互动系统。更多还原

【Abstract】 With the rise of China’s economy and the vigorous development of cultural and creative industries in recent years, the "China-Chic" is a new distinctive style of art design.This style is deeply loved by the young generation in China because of its strong ethnic characteristics and era characteristics, and has gradually developed into a new fashion trend, "China-Chic" has also become a "booster" for many domestic brands and time-honored brands to reinvent and regenerate their brands. Therefore, it has become a cultural phenomenon concerned by the design circle, the academic circle and the art circle. Based on the historical background of domestic cultural, creative economy and the consumer psychological demands of Generation Z as the main consumer force, this paper analyzes the advantages and disadvantages of the current development status of the China-Chic art and explores the style characteristics of the China-Chic art, which is nationality, commercial, popular, rebellious, deconstructive and visual. It is pointed out that in the process of the China-Chic art advancing to the 2.0 era, it needs to transform and upgrade from form to content, and form a benign interactive system of creative practice and theoretical research mutually promoting.更多还原