【摘要】 采用文献查阅、专家访谈、实地调查等方法,对杭州马拉松赛事提升进行了研究。基于价值链理论,分析了该项赛事在策划、营销、开发、筹备、生产、服务等各环节的现状,认为其存在风险管理机制急需补全、媒体宣传运营有待加强、商业运作稍显薄弱、赛道设计亟待优化、赛事服务尚可完善等问题,并就赛事品质提升给出相关建议。更多还原

【Abstract】 By means of literature review, expert interview and field investigation, this paper studies the improvement of Hangzhou marathon. Based on the value chain theory, in Hangzhou marathon event planning, marketing, development, planning, production and service part is analyzed respectively, Hangzhou marathon has problems such as lack of risk management mechanism, media propaganda operation needs to be strengthened, business slightly weak, the track design flaws, volunteer service and the contestants finished experience still need to improve. And give some suggestions on improving the quality of the competition.更多还原