【摘要】 蜀冈—瘦西湖风景名胜区是一个以古城文化为基础的国家重点风景名胜区,作为扬州唯一的5A级景区,进一步健全和完善其旅游产品体系是促进扬州旅游业进一步发展的重要途径。应立足于全域旅游深化发展的现实背景,落实全时段旅游概念,大力发展月光经济。从游客和居民的双重视角多维度探究人们对夜间旅游产品的需求,提出蜀冈—瘦西湖风景名胜区夜间旅游产品开发的系列建议:实施品牌策略提升景区夜游文化形象,实施市场策略扩大扬州夜间旅游市场,实施产品策略提高景区夜间旅游价值,实施环境策略提升景区夜游设施水平,实施管理策略提高景区夜游服务质量。更多还原

【Abstract】 Shugang-Slender West Lake Scenic Spot is a key national scenic area based on the ancient city culture. As the only 5 A grade scenic area in Yangzhou, to further improve and perfect its tourism product system is the important way to promote the further development of tourism industry in Yangzhou. Under the realistic background of deepening global tourism,it is of great practical significance to implement the concept of whole-period tourism and vigorously develop moonlight economy. This paper probes into people’s demand for night tourism products from the dual perspectives of tourists and residents. Meanwhile, it comes up with a series of suggestions on the development of night tourism products in Shugang-Slender West Lake Scenic Spot, including implementing brand strategy to enhance the cultural image of night tour in scenic spots, market strategy to expand night tourism market of Yangzhou, product strategy to improve the value of night tourism, and environmental strategy to improve the facilities, and carrying out management strategy to strengthen service quality of night tourism in the scenic spot.更多还原