【摘要】 目的:调查居民对大病医保政策宣传效果的评价,为进一步提高宣传效果、促进居民充分利用医保政策福利提供依据。方法:采用多阶段分层随机抽样的方法,抽取黑龙江省9个地市的928名居民进行问卷调查。结果:38.1%的居民认为大病医保政策宣传效果不佳,认为大病医保政策宣传及时性、全面性和易理解程度不佳的居民分别占35.4%、34.7%和34.0%。居住地在农村、本科及以上学历的居民对大病医保政策宣传效果评价较差,参加城乡居民医保和家庭成员中有医保工作者的居民对大病医保政策宣传效果评价较好。结论:大病医保政策宣传效果有待提升。应完善大病医保政策宣传内容,提高宣传途径知晓率,采取多样化宣传方式。更多还原

【Abstract】 Objective: To investigate the residents’ evaluation of the publicity effect of the critical diseases medical insurance policy, so as to further improve the propaganda effect of the serious illness medical insurance policy and promote the full and reasonable use of the serious illness medical insurance policy by the public. Methods: Using multistage stratified random sampling method, 928 residents from 9 cities in Heilongjiang province were selected for questionnaire survey. Results: 38.1% of the residents believed that the publicity of critical illness medical insurance policies was not effective, and those who believed that the publicity of critical illness medical insurance policies were poor in timeliness, comprehensiveness and easy to understand were 35.4%, 34.7% and 34.0%, respectively. Residents living in rural areas, undergraduates and above had poor evaluation of the effect of public health insurance policies for critical illnesses. Residents participating in medical insurance for urban and rural residents and family members who had medical insurance workers had a better evaluation of the effect of publicity for critical illness medical insurance policies. Conclusion: The publicity effect of medical insurance policies for critical diseases needs to be improved. We should improve the publicity content of medical insurance policy for critical diseases, improve the awareness rate of publicity ways and adopt diversified publicity methods.更多还原