【摘要】 文章全面回顾了上海市花白玉兰产生的历史背景,分析了其当选市花30多年来的发展应用现状和问题,从视觉符号、文化观念、民俗风尚和地域品牌等方面探讨市花白玉兰为城市创造无形资产的机理,提出在全方位融入上海城市发展的大体系中拓展其价值和应用空间。更多还原

【Abstract】 This paper thoroughly reviews the history of Magnolia denudata as the city flower of Shanghai and analyzes its development and role in the past 30 years. Based on the visual symbol, cultural concept, folklore, and regional brand, the mechanism by which intangible assets of Magnolia denudata for the city, and its further possibilities of value and applications on urban development of Shanghaiwere discussed.更多还原