【摘要】 从创新社区成员个体心理需求因素和创新社区组织规制引导因素共同作用视角出发,在整合身份效用模型、理性行为理论、感知风险理论、组织成员角色外行为理论基础上,提出研究假设并构建了理论模型。选用江浙沪三地本科高校技术经济与管理领域学者为研究样本,进行问卷访谈,利用Smart PLS 2.0对理论模型进行检验。研究结果表明:身份认同和风险厌恶正向影响社会规范固化,沉淀成本和转换成本正向促进身份认同;惩罚和忽视"反创新社区组织行为"负向影响社会规范固化,奖励"亲创新社区组织行为"正向影响社会规范固化。更多还原

【Abstract】 From the perspective of individual psychological needs of innovation community members and guidance factors of innovation community organization regulation, and based on integration of the identity utility model, the theory of reasoned action, the perceived risk theory and the employee extra-role behavior, the research hypothesis is proposed and the theoretical model is constructed. Scholars from Jiangsu, Zhejiang and Shanghai universities in the field of technical economy and management are selected as research samples, 387 valid questionnaires are collected through questionnaire interviews, and the theoretical model is tested by Smart PLS2.0. The results show that identity and risk aversion have significant positive impacts on the entrenchment of social norms, while the effect of sunk cost and conversion costs promote identity. Punishment and neglect of "anti-innovation community organization behavior" have significant negative impacts on the entrenchment of social norms, while reward to "pro-innovation community organization behavior" has positive impacts on the entrenchment of social norms.更多还原