【摘要】 从进化心理学视角探究童年环境、成年人价值观和绿色消费的关系,为培养健康理性的消费行为提供有益启示。通过专项问卷调查收集1028个样本,运用方差分析、线性回归等进行实证分析。研究发现个体童年SES显著正向影响成年后的绿色消费行为,物质主义价值观在二者之间起显著中介效应;传统价值观显著正向影响绿色消费,且在物质主义影响绿色消费过程中起调节效应;绿色消费也会随着代际、教育程度、职业类型和当前SES的不同而呈现一定差异。更多还原

【Abstract】 From the perspective of evolutionary psychology,this paper seeks to investigate the relationship among childhood socioeconomic status(SES),adulthood personal values and green consumption.As tested on a sample of 1028 adults in China,the results support that adults from the lower SES original families tend to have higher materialism values and select less green consumption,while materialism values mediate and China traditional values moderate the relationship between the childhood SES and the practices of green consumption.Furth more,the age generation,education level,occupation types and current SES will also influence adults’ green consumption behavior.更多还原