节点文献
电信实时营销事件管理方案研究
Research on the Management Scheme of Telecom Real-Time Marketing Events
【摘要】 通过对电信实时营销现状的分析,提出一种电信在处理实时营销事件的管理方案,通过原子事件和业务事件两层模型进行实时事件的定义和采集,实现实时事件的可配置化,减少运营维护人员的配置复杂度,提高工作效率。在此基础上,以营销事件的场景为切入点,分析该方案的实现方法。
【Abstract】 Based on the analysis of the current situation of Telecom real-time marketing, puts forward a management scheme of Telecom in dealing with real-time marketing events, carries out the definition and collection of real-time events through the two-tier model of primitive events and business events, which can configure the real-time events, reduce the configuration complexity of operation and improve the work efficiency. Besides, provides a scene of marketing events using this scheme.
【关键词】 事件营销;
事件管理;
原子事件;
业务事件;
【Key words】 Event Marketing; Event Management; Primitive Event; Business Event;
【Key words】 Event Marketing; Event Management; Primitive Event; Business Event;
- 【文献出处】 现代计算机 ,Modern Computer , 编辑部邮箱 ,2020年02期
- 【分类号】F274;F626
- 【下载频次】102