【摘要】 为成功举办北京冬奥会、冬残奥会,"带动三亿人参与冰雪运动",我国政府及相关部门提出了"南展西扩东进"的总体战略。本研究从文化的角度对我国冰雪运动"南展西扩东进"战略动因和战略实施进行深入探讨。研究认为该战略具有强力的政策引导保障、良好的经济基础支撑和良好的综合体育实力支持,该战略对于冰雪运动推广是一种政策驱动的力量,推进中存在着突出的文化不足问题,制约着战略的有效达成,比如冰雪自然条件、冰雪场地设施等器物文化基础薄弱,冰雪运动参与等行为文化亟待升级,冰雪运动明星等精神示范力量难以形成。基于战略解读和思考提出了从"政策导向"到"文化生成"理念指导下从冰雪运动物质文化、制度文化和精神文化三个维度探讨了冰雪运动"南展西扩东进"的优化路径,以期实现我国全领域的冰雪文化氛围,促进国家政策落地和效益达成,为促进冰雪运动的普及和发展提供现实指导。更多还原

【Abstract】 In order to successfully host the Beijing winter Olympics and to encourage "300 million people to participate in winter sports, the Chinese government and relevant departments have put forward the overall strategy of expanding ice and snow sports from the west to the east and to the south. The strategy had strong policy guidance guarantee, good economic foundation and comprehensive sports strength support.The promotion of this strategy was affected by difficulties such as limitation of natural conditions, cultural atmosphere, fields and facilities, participation, role model of stars etc. The development strategies were put forth from policy orientation to cultural generation based on material culture, institutional culture and spiritual culture, so as to build ice and snow culture in all fields of China and promote the execution of national policies and the achievement of benefits.更多还原