【摘要】 美国高校图书馆的阅读推广历史由来已久且成效显著,其经验值得我国借鉴学习。文章通过网络调研法和案例分析法,以加州大学圣塔芭芭拉分校图书馆"一本书"(UCSB Reads)项目为例,从项目内容、理念、宗旨、活动特点方面深入分析与调查,进而总结出对我国高校图书馆开展阅读推广活动的启示,包括理念创新、宗旨明确、围绕图书的阅读组织与辅导以及紧扣主题的阅读形式与拓展。更多还原

【Abstract】 Reading promotion in American academic libraries has a long history and achieved remarkable results.Its experience deserves learning in China.The paper takes the program of UCSB Reads as an example and uses the online survey method and case analysis method to do an in-depth analysis and investigation from the aspects of program content,concept,purpose and activity characteristics,and then summarizes the enlightenment from UCSB Reads,including the innovation of ideas,the clear purpose,the reading organization and guidance around the books,and the reading form and outreach closely related to the theme in this program.更多还原