【摘要】 短视频平台已经成为移动互联网重要的流量入口,具有良好的传播效果。目前,图书馆抖音账号的开通率较低,基本没有影响力较大的账号,运营管理不规范,缺乏原创优质内容。本文认为,今后各级各类图书馆要积极入驻短视频平台,重视短视频账号的运营管理,利用图书馆优势进行专业化原创,通过策划线上线下活动吸引用户关注并参与互动。更多还原

【Abstract】 Short video platform has become an important traffic entry for mobile internet,and achieves good communication results.At present,the opening rate of the library’s Tik Tok accounts is low,and there are basically no influential accounts,the operation and management are not standardized and lack of original quality content.This paper thinks,in the future,all kinds of libraries at all levels should actively enter the short video platform,pay attention to the operation and management of short video accounts,making use of the advantages of libraries to create specialized original content,attracting users’ attention and participation in interaction by planning online and offline activities.更多还原