【摘要】 采用问卷调研的方法,对深圳共享住宿市场的消费端进行了调研。调研的主要内容包括三个方面:1)游客对共享住宿的体验感知;2)共享住宿模式下游客行为模式;3)共享模式下旅游供需行为的变化。研究发现游客对深圳共享住宿的实体环境、地理位置等方面较为满意,而对于文化体验、社交体验等方面的满意度较低。此外,共享模式下,游客的旅游行为模式以及旅游市场的供需行为也发生了相应的变化。最后,文章对深圳共享住宿市场的进一步发展提出了建议。更多还原

【Abstract】 This study conducted a quantitative research by making survey among Shenzhen consumers on sharing accommodation market. The study focuses on the following three aspects:1)tourists’ experience with sharing accommodation; 2) tourists’ behavior pattern; 3)the adjustment of supply and demand. The study found that tourists are satisfied with the environment and location of sharing accommodation properties, but expect more on the cultural experience and social interaction. In addition, several changes are found on tourists’ behavior pattern and market supply. The paper proposed some suggestions for the further development of the sharing accommodation market in Shenzhen.更多还原