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融合与跨界:康养旅游产业赋能模式研究

Fusion and Trade-Crossing: A New Model for Empowering Health-Building Tourism

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【作者】 杨红英杨舒然

【Author】 YANG Hongying;YANG Shuran;

【机构】 云南大学工商管理与旅游管理学院

【摘要】 康养旅游产业作为"大健康"框架下的新兴产业,将成为我国区域经济发展重要的支柱产业。从理论角度,产业融合理论为康养旅游产业的融合与创新,提供了理论基础,而创意发生学为康养旅游产业链的跨界、转型与升级,构建了理论依据。从实践角度,"健康中国"战略已上升为国家战略,并随着人们健康理念的普遍提升,康养旅游产业也将成为新的产业"蓝海"。为此,政策制定者、政府管理者、企业实践者和学术研究者如何系统地研究、论证和规划康养旅游产业的区域模式特征和城市经济转型方向,使区域康养旅游产业的异质性、创新性和不可复制性不断凸现,区域经济发展政策布局同产业布局协同发展,均显紧迫和亟需探索。

【Abstract】 health-building tourism as a new industry that has emerged within the framework of the"fitness for all"strategy is quickly becoming a new economic hit. The trade-fusion theory has given it a solid theoretic basis,while the creativity generation theory has backed up its crossover,transformation and upgrading. In practice,with China making"healthy China"a part of its national development strategy,people’s awareness of the importance of health has greatly increased,thus giving health-building tourism"a sea of possibilities"in its development. It is therefore necessary for the policy-makers,government functionaries,tourism operators and researchers to sit together and explore systematically the regional features of health-building tourism and the way it can go in the future,so as to set off the difference,the newness and the non-reproducibility of this industry and coordinate its growth with the overall development of the regional economy.

【基金】 教育部部省合建重点项目“云南康养旅游产业发展研究”阶段性成果(C176280203)
  • 【分类号】F592;F719
  • 【被引频次】36
  • 【下载频次】2772
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