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精品饲料O2O电子商务及其推广

The e-commerce and promotion of O2O fine feed

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【作者】 周海容

【Author】 ZHOU Hairong;Yiwu Industrial and Commercial College;

【机构】 义乌工商职业技术学院

【摘要】 互联网的普及极大改变了人们的衣食住行,并逐渐演变成为不可逆转的潮流,电商平台乘着东风迅速崛起,掀起新一轮购物革命。而饲料产业由于自身的特殊性还未被电商平台兼容。本文从精品饲料应用于O2O电商的可能性入手,着力探讨饲料在电商方面的发展空间,为饲料电商的发展提供参考,以期为目前阶段精品饲料在电商平台的推广应用提供可行意见。

【Abstract】 The Internet era has greatly changed people’s clothing,food,housing and transportation,and has evolved into an irreversible trend. E-commerce platforms have risen rapidly in the east wind,setting off a new round of shopping revolution. Because of its own particularity,feed has not been compatible with e-commerce platform. This paper starts from the possibility of applying fine feed to O2 O e-commerce,focuses on exploring the development space of feed in e-commerce,and puts forward reference measures for the development of feed e-commerce,in order to provide feasible suggestions for the promotion of fine feed in e-commerce platform at present.

  • 【分类号】F724.6;F324.6
  • 【被引频次】1
  • 【下载频次】53
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