【摘要】 是以星巴克(中国)在中国市场的发展作为实例,分析设计管理在商业发展中所能起到的积极作用。文章主要使用了实证分析法和比较分析法,对星巴克(中国)的设计特点进行了研究。文章总结出了星巴克(中国)在文化管理和设计创新管理两方面所展现出的一些设计策略特点。进而基于这些特点,探讨了设计管理在品牌发展中所起到的作用。良好的设计管理能在企业发展过程中为企业指明发展方向,提升企业效率,增加用户黏度,树立良好的企业形象,同时为后续发展提供动力。更多还原

【Abstract】 To take the development of Starbucks(China)in the Chinese market as an example to analyze the positive role of design management in business development.this paper mainly used empirical analysis and comparative analysis to study the design characteristics of Starbucks(China). This paper summarizes some design strategy characteristics of Starbucks(China)in cultural management and design innovation management. Based on these characteristics,the paper discusses the role of design management in brand development. Good design management can point out the development direction for the enterprise,improve the efficiency of the enterprise,increase the viscosity of users,establish a good corporate image,and provide impetus for the subsequent development.更多还原