【摘要】 非炫耀性奢侈品是使用较低信号标志的奢侈产品,产品标识相对隐秘、设计较精致,对高文化资本的消费者具有较高的识别度。国外文献已出现相关研究,然而国内奢侈品研究领域仍聚焦在炫耀性奢侈品消费方面。梳理非炫耀性奢侈品消费的现有研究,讨论了炫耀性奢侈品消费及非炫耀性奢侈品消费的区别与联系,并在此基础上对非炫耀性奢侈品消费的驱动因素进行探究,同时针对目前研究中非炫耀性奢侈品消费者分类进行了梳理。最后,针对非炫耀性奢侈品当前研究的不足尝试性地构建了未来研究的框架并提出研究展望,以期为后续相关研究提供参考。更多还原

【Abstract】 Inconspicuous luxury goods are luxury products that use lower signal signs, its product logo is relatively secret and the product design is more refined, which has a high recognition for high cultural capital consumers. Relevant researches have appeared in foreign literature, but the domestic luxury research field is still focus on conspicuous luxury consumption. Through reviewed the current literature towards inconspicuous luxury consumption, this paper discussed the difference between conspicuous and inconspicuous luxury consumption. On this basis, the drivers of inconspicuous luxury consumption are explored, and the classification of non-conspicuous luxury consumption in the current study is sorted out. Finally, in order to provide reference for subsequent related research, this article constructed the framework of future research and proposed research prospects.更多还原