【摘要】 跨国企业跨文化经营的成功并不是取决于它采用了哪种战略,而是因为它采用了适当的战略,达到了"全球化"与"地方化"策略之间的平衡。探讨了企业"走出去"的跨文化策略及其适用条件,涉及9方面的权衡考量,分为3个内部因素——行业特征、业务职能、核心能力,3个过程因素——进入方式、价值链、母子公司文化,3个环境因素——东道国状况、投资国状况、东道国-投资国关系等。更多还原

【Abstract】 The success on cross-cultural management of multinational enterprise does not depend on which strategy it makes. It depends on the balance between globalization and localization by choosing applicable conditions. This essay discusses some applicable conditions of enterprise cross-cultural strategy for going global. This article discusses the cross-cultural strategy and applicable conditions for companies to go global. It involves 9 aspects of trade-off considerations and is divided into 3 internal factors: industry characteristics, business functions, and core capabilities; 3 process factors: entry mode, value chain, mother and child Company culture; 3 environmental factors: host country status, investment country status, host-home country relationship,etc.更多还原