【摘要】 用迷思学这种新方法来解释外国旅游者对广州的旅游体验,用认知、动机和情感三个维度来展开对外国旅游者的迷思研究:首先用词语云提炼外国旅游者的深度访谈记录,总结他们对广州的认知,归纳他们的动机,以及他们广州旅游体验附着的情感。得出广州距"世界旅游目的地"的目标尚有差距,外国旅游者的广州迷思比较模糊,中外旅游者对广州的迷思存在因了解程度不同造成的差异,和"世界旅游目的地"的目标比照,广州入境旅游发展需要从硬件和软件两方面努力。更多还原

【Abstract】 The new method of mythology is used to explain the foreign tourists’ Guangzhou experience from three dimensions of cognition,motivation and emotion. The word cloud is adopted to refine the foreign tourists’ in-depth interviews,and their perceptions of Guangzhou are summarized,their motivations of travelling and emotions attached to Guangzhou experience are concluded. The results indicate that there is still a gap between the goals of Guangzhou’s "world tourism destinations". Guangzhou myths of foreign tourists are rather vague,and the differences between Chinese and foreign tourists’ Guangzhou myths are due to differences in understanding.In order to bridge the gap of "world tourism destinations",Guangzhou’s inbound tourism needs to improve both the hardware and software.更多还原