【摘要】 运用文献综述法、访谈法等方法,立足于新时代的背景下,对我国传统健身俱乐部的发展变迁、现实困境及今后发展进行探讨。研究结果表明:我国传统健身俱乐部存在着:(1)传统健身业经营重心的偏移;(2)缺乏统一的行业标准和管理体系;(3)场馆服务高度同质化;(4)健身服务行业内部竞争等现实困境。基于此,提出新时代我国传统健身业发展的"基石""主力军""新动力""重中之重"几点建议,以期为传统健身俱乐部的可持续发展提供理论依托与实践指导,并推进全民健身国家战略的有效落实,进一步实现全民健康。更多还原

【Abstract】 With the methods of literature review and interview, this paper discusses the development change, realistic predicament and future development of traditional fitness clubs in China under the background of the new era. The results show that:(1) deviation of the center of business of traditional fitness industry;(2) lack of unified industry standards and management system;(3) highly homogeneous venue services;(4) internal competition in fitness service industry and other practical difficulties exist in China’s traditional fitness clubs. Based on this, puts forward the new era of China’s traditional "cornerstone" of the development of the fitness industry, "main force", "new", "top priority" Suggestions, so as to provide theory for the sustainable development of the traditional fitness club rely on and practice guidance, and promote the effective implementation of the national fitness national strategy, further implement the national health.更多还原