【摘要】 运用文献资料、逻辑分析等方法明晰了羽超联赛发展过程中的体制羁绊和无形产品的供给存在高端供给不足和低端供给过剩的问题,主要体现在:政市矛盾:职业联赛并"不职业";低端过剩:比赛精彩程度不高,赛程时间安排偏差;高端不足:明星外援引进不足。从供给侧的角度以多种形式的创新对面临的问题提供措施:以制度创新深化联赛改革;以技术创新提高赛事质量;以结构创新缩减赛程时间;以思想创新优化明星阵容。更多还原

【Abstract】 Using literature, logic analysis and other methods clarify the system barriers and the supply problem of intangible products which is high-end supply shortage and low-end supply surplus in the development of the Chinese badminton club super league. These problems are mainly reflected in: the conflict between government and market, professional league is not very professional, low-end products surplus, the league is not very exciting, the time schedule is unreasonable, high-end products shortage, insufficient introduction of star effect. When facing these problems above, measures will be provided on the supply side in various forms: deepen the reform of the league with institutional innovation, improve the level of excellence with technological innovation, reduce the time schedule with structural innovation, and optimize the star lineup with ideological innovation.更多还原