【摘要】 本文是2019年全国大学生数学建模E题后续研究,根据前期出现的一些不足之处,从数据本身入手,按照不同时期的数据特征,重点分析折扣率对销售额的影响情况,分析薄利多销带给商场的不同变化,并进一步分析了折扣率与商场盈利之间的关系,给出了切实可行的经营理念和营销策略,即"薄利多销"必须要依据经营环境准确把控折扣力度,商场要迎合大众消费心理,聚拢商场人气,商场经营要有大局观、做好宣传造势.更多还原

【Abstract】 This paper is a follow-up study on " Small Profits,Quick Returns".According to some shortcomings in the previous period,starting with the data itself and according to the data characteristics of different periods,this paper focuses on the impact of discount rate on sales,analyzes the different changes brought by "Small Profits,Quick Returns" to shopping malls,and further analyzes the relationship between discount rates and mall profits,and gives practical business ideas and marketing strategies.In other words, " Small Profits,Quick Returns" must accurately control the intensity of discounts according to the business environment.Shopping malls should cater to the consumer psychology of the public,gather shopping malls’ popularity,and shopping malls should have overall vision in operation and do a good job in publicity.更多还原