【摘要】 根据旅游演艺传播环境的构成要素及区域评价的实际需要,文章基于层次分析法构建了旅游演艺传播环境评价体系,利用德尔菲法进行评价指标的筛选和修订,利用模糊综合评价法进行指标权重的计算,并在此基础上对中国大陆地区31个省(自治区、直辖市)的旅游演艺传播环境进行了实证分析。评价结果初步评估了各省份旅游演艺传播环境在全国范围内所处的水平和位置,而从评价等级的空间格局来看,中国七大区域的旅游演艺传播状况和本研究的环境评价结果在总体上表现出较高的一致性,这在某种程度上佐证了评价体系的可靠性和科学性。更多还原

【Abstract】 By adopting the analytic hierarchy process( AHP) and according to the elements and evaluation requirements of the communication environment of tourism performing arts,we constructed an environmental evaluation system of tourism performance communication,and the Delphi method was also used to screen and revise the evaluation indicators. The fuzzy comprehensive evaluation method was used to calculate the indicator weight,and then,on this basis,we evaluated the communication environment of 31 provinces autonomous regions and municipalities directly under the central government in China’s mainland. The results preliminarily capture the level and location of the communication environment of tourism performing arts in different provinces across the country. From the perspective of the spatial pattern of the evaluation levels,the status of tourism performance communication in seven regions of China and the environmental evaluation results of this study generally show a relatively high consistency,which proves,to some extent,the reliability and scientificity of this evaluation system.更多还原