【摘要】 通过对全域旅游理念的内涵、本质进行分析解读,基于我国农村的基本特征,得出乡村旅游规划应该是以乡镇为单元的具有系统性、层次性、照顾多方利益相关者的理性规划,提出利用农村现有的产业、资源,引入营销的理念,形成"产业+旅游"的旅游发展模式。以嵊州市贵门乡上乌山村为例,研究旅游发展战略及旅游产品定位问题,按照"产业+旅游"的模式,策划出对应的旅游项目。更多还原

【Abstract】 Based on the analysis and the interpretation of the connotations and the essence of holistic tourism concept, and based on the characteristics of China’s rural areas, the paper concludes that the rural tourism planning should be a rational planning which takes the towns as the unit and develops systematically and progressively, taking into consideration the interests of multiple stakeholders. Also, it puts forward the tourism development mode of "industry + tourism" by utilizing the existing industries and resources in rural areas and introducing the concept of marketing. Finally,with taking Shangwushan Village, Guimen Town, Shengzhou City as a case in point, it discusses the tourism development strategies and the tourism product positioning, and corresponding tourism projects are planned according to the model of "industry+tourism". It is a beneficial attempt and exploration of the overall rural tourism planning.更多还原