【摘要】 在当今以创新为主流的新经济时代,中小企业必须秉承"以顾客为中心"的经营销售观念,善于追踪市场需求变化和行业竞争者动向,逐步构建先进的市场营销战略体系,选择符合自身特点的经营策略,探索联合营销、网络营销、国际营销等先进的营销方法,以期能时刻把握住市场机遇,不断地提升盈利水平,保证自身的可持续发展。更多还原

【Abstract】 In today’s new economic era with innovation as the mainstream, small and medium-sized enterprises must adhere to the "customer-centric" business and sales concept, be good at tracking market demand changes and industry competitors’ trends, gradually build an advanced marketing strategy system, choose a business strategy that matches their own characteristics, and explore advanced marketing methods such as joint marketing, online marketing and international marketing, with a view to grasping market opportunities at all times, continuously improving profitability, and ensuring its own sustainable development.更多还原