【摘要】 零售商之间的兼并普遍存在于商业活动中,涉及两种情景下的O2O(online to offline)供应链决策模型:兼并前,制造商提供一种产品(包括新产品和再制造品)给两个零售商(模型P);兼并后,制造商将此产品批发给一个更强大的双线经营的零售商(模型M)。研究表明:模型P中新产品数量低于模型M,但再制造品数量高于模型M;与模型P相比,模型M提高了双线经营的零售商的经济效益,但削减了制造商和产业的利润。更多还原

【Abstract】 Mergers between retailers are common in business activities and involve the O2 O(online to offline) supply chain decisionmaking model under two scenarios:the manufacturer provides one product(both new and remanufactured) to two retailers,respectively,in a premerger scenario(Model P);the manufacturer wholesales the product but only to a stronger dual-line retailer in a merger scenario(Model M).The results show that the quantity of new products in Model P is lower than that in Model M,while the quantity of remanufactured products is higher than that in Model M.When compared to Model P,Model M improves the dual-line retailers’ financial performance while cutting into manufacturer and industry profits.更多还原