【摘要】 张家界土家族"三月三"节庆旅游产品民族特色浓郁,文化内涵深远。它具有较好的旅游文化、旅游休闲、娱乐等开发价值,但是由于各种原因张家界土家族"三月三"节庆旅游产品存在开发层次不高、市场开发不够、宣传力度不大、基础设施与服务体系不健全等系列问题。为此,有必要强化"三月三"节庆旅游产品定位,加强旅游产品宣传力度,完善其旅游基础设施建设等,从而促进张家界土家族旅游核心竞争力提升。更多还原

【Abstract】 Zhangjiajie Tujia "March third" festival tourism products have rich national characteristics, profound cultural connotation.It has good tourism culture, tourism leisure, entertainment and other development value. But due to a variety of reasons, its tourism products development level is not high, market development is not enough, publicity is not strong, infrastructure and service system is not perfect. Therefore, it is necessary to strengthen the positioning of festival tourism products, strengthen the publicity, and improve the construction of tourism infrastructure, so as to promote the core competitiveness of Zhangjiajie Tujia Tourism.更多还原