【摘要】 以通过网络媒体观看过职业篮球联赛的观众为调查对象,采用文献资料法、德尔菲法、数理统计法和层次分析法等方法系统构建出涵盖5个一级指标、11个二级指标和39个三级指标的职业篮球联赛线上观众满意度综合评价体系。更多还原

【Abstract】 Taking audiences who have watched professional basketball leagues through online media as survey objects, this paper uses the literature method, Delphi method, mathematical statistics method, and analytic hierarchy process to build a comprehensive evaluation system of online audience satisfaction in professional basketball leagues, which covers 5 primary indicators, 11 secondary indicators, and 39 tertiary indicators.更多还原