【摘要】 共享经济为民宿行业提供了资源整合和服务共享的平台,使旅游者获得了前所未有的感知体验。为了研究在共享经济的背景下,游客感知视角下我国民宿行业发展所遇到的问题,以具有代表性的丽江民宿业为案例,选取游客在"去哪儿网"关于民宿感知的400条有效网络评论,在运用内容分析法对丽江民宿的在线评论进行详尽分析的基础上,建立游客对民宿房源、服务、房东、心情等方面的感知维度。研究发现相较于标准化住宿,游客对民宿的感知与之相比既有相似性也有独特性。在具体实践中,民宿经营和管理者应结合游客的感知偏好,从加强基础环境的打造、注重游客体验、借势情感营销、活用共享经济平台4个方面改善民宿业的经营管理方式。更多还原

【Abstract】 The sharing economy provides homestay industry a platform for services sharing and resource integration, enabling tourists to gain an unprecedented experience. Under the background of sharing economy, in order to study the problems encountered in the development of China’s homestay industry from the perspective of tourists’ perception, this paper takes the representative Lijiang homestay industry as an example, and selects 400 valid online comments about the homestays at Qunar app. On the basis of sorting out the existing literature and using content analysis method to analyze specifically the online comments on the homestays in Lijiang, it establishes tourists’ perceptive experience dimensions of residential accommodation source, service, landlord and emotion. The study finds that: Compared with standard accommodation, tourists’ perception of homestay is both similar and unique. In practice, combining the perceptual preferences of tourists, the operators and managers should improve the management mode of the residential industry from four aspects: strengthening the building of basic environment, paying attention to tourists’ experience, using the momentum of emotional marketing, and using the shared economic platform flexibly. Generally speaking, this paper not only enriches the theoretical achievements on tourists’ perception, but also provides practical guidance for homestay development under sharing economy.更多还原